Late: Audience

It is, in most cases, in my opinion, important to write for your audience. It should be done at least to avoid offending your audience unintentionally. The amount of research on your audience that should be done, depends on what you are presenting. Play writing  for a culture you are not a part of should involve a bit of simple research but, overall, I feel that it should be easy to please the audience and make sure the performance is a good time.